Open If You've Been Struggling To Start or Grow Your Substack

Open If You've Been Struggling To Start or Grow Your Substack

Back again by popular demand!

Thee Book Club

Oct 21, 2026

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Hello ,

Last month and the month before that, we organized a Substack Intensive Course for our readers to help start, grow and market their publications and so many of you signed up. Some of our students who joined have already grown by hundreds of subscribers, while others have completely set up or rebranded their publications!

We’re still getting questions about whether or not we’ll host another one and guess what???? We are!

The demand for this course is proof that so many of you are struggling to start or build your publication, and we’re here for you! So Substack writers, you’re going to want to sit down for this tea!

The top ten writers on Substack make over $40 million per year according to recent platform estimates.

I saw a joke online where a Substack writer said he missed Bitcoin in 2011, NFTs in 2021, TikTok in 2019, so he’ll be damned if he misses the opportunity to join Substack’s growing creator economy lol and he was absolutely right.

Most of us tend to recognize life-changing opportunities when it’s too late.

By the time everyone understood Bitcoin, it was already expensive.

By the time brands took TikTok seriously, the early creators had already built their careers.

By the time people realized YouTube could turn ordinary people into household names, the first generation was already way far ahead.

And now, the same thing is happening with writing.

Newsletters are becoming mainstream again (thank you Carrie Bradshaw) and Substack is still early.

Not early because nobody knows it exists, but early because very few people understand what it is becoming.

A new class of writers is being built online and you’re sleeping on it.

Right now, there are writers building careers from their publications. They are getting brand deals, book opportunities, paid subscribers, devoted readerships, speaking opportunities, recognition, income, and influence all because they started before everyone else realized this was possible.

And the sad truth is: most people will watch this happen instead of participating in it.

Not because they aren’t talented, but because they never learn how to position themselves properly.

You approach Substack way too casually.

You post inconsistently.

You overthink every sentence.

You write beautiful things nobody ever sees.

You wait until you “feel inspired.”

You restart your publication every few months and convince yourself the platform just “doesn’t work for you.”

But after working with so many writers inside Thee Book Club, we’ve noticed the same pattern over and over again:

The writers who grow are not always the most talented.

They are the writers who understand positioning, consistency and audience psychology.

Writing matters, but packaging matters too.

You can write the most beautiful article in the world, but if nobody clicks it, nobody reads it.

And it’s exactly why we created this.

The November Substack Intensive

This is a focused writing intensive for people who want to take Substack seriously.

Not as a casual hobby.

But as:

• A body of work

• A readership

• A platform

• An income stream

• A career

• A name people recognize

Our team will be teaching the systems behind growing a modern writing publication online.

The things most writers never learn:

• how to position your publication so people instantly understand why they should subscribe

• how to write titles people actually click on

• how to create writing readers remember and return to

• how to market your work

• how to build consistency without burning out

• how to turn readers into an actual community

• how to grow without losing your voice

We’ll give you practical, direct, hands-on guidance.

What You’ll Get

Three 1-on-1 Sessions

Focused guidance tailored specifically to your writing, your publication, and your goals.

No generic advice, you’ll get real feedback and direction on what works for you!

Publication Positioning

We’ll help you refine your niche, sharpen your identity, and structure your Substack in a way that actually makes people want to subscribe.

Growth & Marketing Strategy

You’ll learn:

• title strategy

• positioning

• distribution

• audience growth

• subscriber psychology

• retention

Writing Improvement in Real Time

We’ll show you exactly where your writing loses people, and how to fix it without changing your voice.

Why Learn From Us?

Because we’ve done it.

Love Letters to Literature grew from 0 to 430,000+ subscribers in just over a year.

Thee Book Club has grown into one of the fastest-growing literary communities online, with readers across the US, UK, Canada, Australia, India, Nigeria, and beyond.

We’ve built viral essays. Loyal readerships. Brand partnerships. Paid communities.

And more importantly, we’ve helped other writers grow too.

Some of our students have:

• built hundreds to thousands of subscribers

• published articles that went viral

• finally developed consistency after years of starting and stopping

• found clarity in their voice and direction

• begun treating their writing like real work instead of a “someday” dream

Who This Is For

This is for you if:

• you’ve started a Substack but can’t seem to grow it

• you know you have something to say but don’t know how to position it

• you overthink everything you write

• you struggle with consistency

• you want your writing to actually reach people

• you want to build a serious audience around your work

• you dream of becoming a recognized writer online

This is not for people looking for quick hacks or overnight virality.

This is for people ready to build something tangible and sustainable.

Pricing & Enrollment

The

November Intensive is just $300.

Can you put a price on pursuing your dreams and doing it well?

Registration is open from

21st October to 30th November .

How to Sign Up

You simply upgrade to the

Founding Member

tier.

When you do this, send us a DM so we can reserve your spot.

Spots are intentionally limited to

ten writers

to keep the experience focused, personal, and high-quality.

You’ll work closely with us throughout the duration of the course.

A Final Thought

A year from now, there will be writers making full-time incomes from their publications.

Writers building loyal readerships.

Writers getting opportunities because people know their names.

Writers who started taking Substack seriously while everyone else was still “thinking about it.”

And there will be people who watched it happen from the sidelines.

The window is still open.

But probably not forever.

If you’ve been circling the idea of building something real with your writing, this is your chance to finally do it properly xx

With love,

Thee Book Club Team

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