The B2B LinkedIn Playbook (+ Free Benchmark of 1,000+ Companies)

The B2B LinkedIn Playbook (+ Free Benchmark of 1,000+ Companies)

What 223,551 Posts Reveal About Who Should Post, How Often and What to Share

Guillermo Flor

and

Sky Yang

Oct 21, 2026

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👋 Welcome to today’s free PMF issue!

✍🏻 Guest post by Sky Yang, co-founder and CEO of

Imagine AI (YC F25), a company we backed

. Imagine AI builds a content agent for B2B teams and runs the free benchmark this data comes from 👇

At the median B2B company, 76% of the reactions it gets on LinkedIn each week go to the people who work there. The company page gets the rest.

We tracked 223,551 posts from 1,051 B2B companies and their teams, refreshed every day, to see what separates the companies that get heard. What we found:

Companies with 4+ people posting get about 7x the reach per page follower of companies where one person or nobody posts

Execs with the same size audience still end up about 7x apart

Multi-image posts get 2.11x an account’s typical post, text-only gets 0.71x

The most common kind of post, the industry take, is also the weakest

The problem? Most teams know their buyers, investors and future hires spend time on LinkedIn. Almost nobody knows what to post or has the time to do it, and copying someone’s one viral post doesn’t help, because luck decides a lot of which post breaks out.

📚 In this playbook, we turn the data into the four habits behind the companies that get heard: who should post, how often and what to share. At the end, you’ll find our

free benchmark

to see where your company and your team land against 1,000+ B2B companies!

Refer a friend

Inside you will find:

How to Measure Your LinkedIn Without Fooling Yourself

Learn why your best post is mostly luck, and the one number to track instead.

Why Your People Get 3x the Reach of Your Company Page

See where three quarters of a company’s LinkedIn attention comes from.

How to Get 7x the Reach From the Same Audience

Find out how many people should post, and from which departments.

What to Post: The Formats and Topics That Double Your Reactions

Compare every format and topic against the same account, and see what the top quartile does differently.

How Often to Post (and Why Filler Posts Cost You)

Find the cadence that gets the most weekly reach, and what a weak post does to the next one.

How to Get Free Reach From Your Customers and Investors

See why only 12% of company ties on LinkedIn go both ways, and how to use it.

The Four Habits Behind the Companies That Win (+ the Free Benchmark)

Get the full playbook in four rules, see what the top of the leaderboard does, then check where your company lands.

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1. How to Measure Your LinkedIn Without Fooling Yourself

How far one founder’s posts swing around their typical post, at the median spread for founders and execs.

Every account has a typical post: the number of reactions an ordinary post of theirs gets. We work it out from each account’s own history with a geometric mean, a kind of average that stops one huge post from pulling the number up.

That number matters because single posts swing a lot. For the median founder or exec, two posts in three land between the typical post divided by 2.42 and multiplied by 2.42.

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